Addis Ababa, Ethiopia — The Chief Executive Officer of the Kenya Editors’ Guild (KEG), Linda Bach, attended a three-day “Media Clinic” organised by the United Nations Development Programme – Regional Bureau for Africa (UNDP Africa) in partnership with the African Union (AU) from 3–5 November 2025 in Addis Ababa.
The forum convened media professionals from across the continent with a focus on:
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strengthening collaborations between media outlets, development actors and civil society;
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improving access to credible data and technical expertise for journalists;
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and shaping Africa’s development story in pan-continental and international media.
Linda Bach’s participation underscores KEG’s commitment to reinforcing media-systems in Kenya and across Africa. Her presence at the clinic frames a broader engagement by KEG in advancing journalism that is data-informed and aligned to continental development priorities.
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The event marks an important step in linking media leadership with UNDP/AU development frameworks and the continent’s agenda for credible storytelling.
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Issues discussed included how to collapse silos between journalists and domain experts (for example in health, governance, climate) so that reporting is grounded in authoritative evidence.
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The emphasis on “our story Africa” signals a conscious shift toward journalists being active agents in how the continent’s narrative is formed—rather than only responders to external narratives.
Implications for Kenyan media
For the Kenya Editors’ Guild and the wider sector:
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KEG may leverage its participation moment to initiate similar media-clinics or capacity-building-events locally, tapping into UNDP/AU resources.
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Kenyan journalists stand to benefit from strengthened access to pan-African data networks and subject-matter experts, improving the depth and credibility of reporting.
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The forum’s emphasis on narrative-shaping offers Kenyan media outlets an opportunity to reposition their content within continental development frameworks, enhancing regional relevance and influence.
Next steps
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KEG and other participating organisations are expected to publish outcome documents or briefings from the clinic—journalists in Kenya should monitor KEG communications for dissemination of shared resources.
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Media houses may look to integrate systems for sourcing and verifying data from AU/UNDP initiatives—this can enhance trustworthiness and differentiation.
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Given the three-day nature of the clinic, further workshops or follow-up events may be held; KEG should consider planning its calendar accordingly to sustain momentum.
