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Strengthening Climate Narratives: Insights from Daystar University’s Masterclass

By Ojwang Cynthia

Journalists and media students converged at Daystar University for a Pre-Conference Masterclass on Climate Change and Development Finance Reporting.

Held under the auspices of the Kenya Editors Guild, Daystar’s School of Communication, and GIZ, the two-day forum (August 11–12) spotlighted climate change reporting, urging participants to go “Beyond Headlines: Strengthening Climate Narratives Through Journalism.”

Dr. Rosemary Kowuor led a deep dive into solutions journalism and narrative framing, challenging reporters to move beyond problem-centered stories that amplify despair. Instead, she emphasized highlighting responses to challenges—a practice rooted in the four pillars of the Solutions Journalism Network framework.

The first pillar—Response—examines how individuals, communities, or institutions are addressing a problem, such as Kenyan farmers adopting drought-resistant crops. The second, Evidence, stresses verified results, like measurable reductions in emissions from reforestation projects, while noting data gaps common in developing regions. Insight and Limitations, the third and fourth pillars, unpack the “how” and “why” of success or failure, ensuring balance and transparency by acknowledging both achievements and shortcomings.

On narrative framing, Dr. Kowuor urged journalists to choose angles—ethical, economic, or human-centered—that shape audience perception responsibly. She highlighted the importance of amplifying marginalized voices in climate finance discussions ahead of COP30, ensuring narratives empower rather than victimize communities.

The session came alive with a practical exercise dubbed the “Game of Mirrors.” Participants role-played as “reality” and the “media,” underscoring how journalism must reflect truth with clarity and fairness. The interactive activity sparked both laughter and reflection on the profession’s responsibility.

By the end, participants were inspired to apply these tools to Kenya’s climate vulnerabilities, from arid lands to urban flooding. The masterclass built on gaps identified during the 2023 Africa Climate Summit, preparing journalists for more nuanced, accurate, and impactful reporting. In an era of misinformation, such training is vital for driving informed public action on climate change.